The Continued Absurdity (Obscenity?) of American Advertisements

American clothing advertisements are absurd. The driving logic of American marketing seem to be: 1) Use sex to sell everything – and I mean everything.

Image

2) Hypersexualilze women in ads. To see just how stark gender differences are in this regard, check out Business Insiders side by side ads for unisex clothing (http://www.businessinsider.com/american-apparels-unisex-ads-2013-5?op=1). To highlight the absurdity of women’s poses, BI has a man duplicate an advertisement by American Apparel.

Image

Image

Amusing? Perhaps. A call to action? Definitely. Corporations do respond to public pressure, especially if their brand is at risk. Disney backed off its Merida makeover in the wake of public protest. Perhaps if there was more push back against how women’s bodies were used in ads, things would begin to change – and not just in advertising. Image

Advertisements

About Double take Sociology

I am a professor of sociology at Florida State University. I research (and write about) social movements, mass media and politics. My new book is "Abortion Politics, Mass Media, and Social Movements in America" (2015, Cambridge University Press). Be sure to visit my website at www.DeanaRohlinger.com!
This entry was posted in Mass Media. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s