From Causes to Cars: Reputation Matters!

Check out my new post in Mobilizing Ideas!

Mobilizing Ideas

By Deana A. Rohlinger

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Posted in Flickr Creative Commons by Neil Cooler

We spend a lot of time evaluating reputation. We research the reputation of a manufacturer before buying a car, investigate the reputation of a neighborhood before renting a home, and carefully consider the reputation of an individual before deciding to act on his/her professional advice. Despite the importance of reputation in everyday life, we largely have ignored its influence on the course and outcomes of social movements.

Activist groups mobilizing around a shared, general goal rarely stand as equals, shoulder-to-shoulder, united against an authority. Ultimately, a target decides which group to deal with and a social movement organization’s reputation, or, among other things, the ability of a group to meet the institutional norms of its target, is a critical factor in its decision-making.1

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About Double take Sociology

I am a professor of sociology at Florida State University. I research (and write about) social movements, mass media and politics. My new book is "Abortion Politics, Mass Media, and Social Movements in America" (2015, Cambridge University Press). Be sure to visit my website at www.DeanaRohlinger.com!
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