Category Archives: Consumption

Laying it on Thicke

Posted on September 6, 2013 by Double take Sociology

Last Week an Auckland University student group’s video “Defined Lines,” a parody of Robin Thicke’s “Blurred Lines,” went viral. The video, which was created by Adelaide Dunn, Olivia Lubbock and Zoe Ellwood for a revue show, was briefly removed from youtube … Continue reading →

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Super Bowl Advertising: Is it Worth the Cost?

Posted on February 5, 2013 by Double take Sociology

As the 2013 Super Bowl reminds us, sports, and football in particular, are big money in America. According to Nielsen, 111.3 million Americans watched the Super Bowl in 2012. The number was down slightly this year with 108 million Americans … Continue reading →

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Victoria’s (Real) Secret

Posted on December 12, 2012 by Double take Sociology

Last week, Victoria’s Secret took social media by storm with the unveiling of its new PINK underwear line. Instead of phrases indicating a woman’s sexual availability (like “sure thing” and “no peeking”), the new PINK line would remind men (and … Continue reading →

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Media Matters: Reporting Death

Posted on December 5, 2012 by Double take Sociology

There has been much discussion over New York Post’s cover photo yesterday, which, in case you missed it, shows a man’s last moments of life. Ki Suk Han, the man featured in the photo (not shown here), was pushed onto … Continue reading →

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Lady-Part Politics

Posted on October 24, 2012 by Double take Sociology

Warning: This is a snarky post.  It’s difficult to ignore the absurd contradictions involving women in American culture, most of which involve the maintenance, presentation, or regulation of our lady parts. In popular culture, girl and woman power are often … Continue reading →

Posted in Consumption, Mass Media, Mass Media and News, Politics | Tagged , , , , , , | 1 Comment

Cross Promotion and the Environmental Movement

Posted on February 29, 2012 by Double take Sociology

There is no shortage of criticism of Mazda and Universal’s decision to use Dr. Seuss’s character, the Lorax, to sell the CX-5, a compact crossover sport utility vehicle. In the advertisements, we learn that Mazda’s car is “certified truffula tree … Continue reading →

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